Friday, April 2, 2010

Corporate culture in the IPL teams

It is worthwhile to note that the teams held by corporates have managed to do better though there is no scientific data to support the same other than the match scores.
Royal Challengers Bangalore after a dismal performance in IPL 1.0 has managed to get their act together and so have Mumbai Indians.
Delhi Daredevils are languishing in the second half of the table this season but did well last 2 seasons. Rajasthan Royal’s low-cost proposition has also helped its owners earn handsomely. Somewhere the corporate culture definitely percolates into the team. Yes, I admit that this statement is highly debatable.
Getting the costliest players, best endorsements, prancing cheer leaders and other promotional gimmicks and hoopla is not enough.

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